Salone WorldWide Moscow

Master Classes and Work Talk 2017

With an in-depth look at design and architectural issues and a special focus on interior architecture, the annual appointment with the Saloni WorldWide Moscow Master Classes has provided a cultural counterpoint to the trade event.


An integral part of the Saloni WorldWide Moscow and MADE expo WorldWide, the Master Classes featured 3 very different architects; from a promising young Italian designer to an international star and a practice whose vision is shaped by a love of art and unbounded creativity.

The protagonists:

Moderator Olga Kosyreva, CEO and Founder of Design Lectorium

Ciarmoli Queda Studio /Simone Ciarmoli and Miguel Queda  
The firm combines architectural knowledge with charm, attention to detail and material innovation.

Its curated events include Before Design: Classic and Delightful, for the 2016 and 2017 Salone del Mobile.Milano respectively, shaping a new design original, from classic to contemporary - featuring two short-films d’auteur directed by Matteo Garrone.
It has designed and developed many innovative projects, covering different areas and ranging between interior, product, textile and exhibition design, not to mention a home decoration and accessories collection, launched at the Salone del Mobile.Milano.

Massimo Iosa Ghini
One of the most prominent Italian architects and designers in the world of international design, he was part of the Memphis Group formed by Ettore Sottsass. He set up his own business in 1990, which now operates in Milan, Bologna, Moscow and Miami, working on projects for large international groups and developers and dealing with the design of residential, commercial and museum architectural spaces and public transport areas and facilities, as well as on retail projects for international groups. He works on product and furniture design with many of the leading brands.


Cristina Celestino
A promising young Italian designer, she focuses on interior architecture and design and launched the Attico Design brand, making lamps and furnishings informed by painstaking research into materials and forms. In 2012 she was selected to take part in SaloneSatellite, following which her products have been displayed in many international galleries and showrooms. In 2016 she was awarded the Salone del Mobile.Milano Award Special Jury prize and in 2017 she received the EDIDA - Elle Deco International Design Awards prize.



Diana Balashova
Sources of inspiration and interior design practice

Young famous interior designer Diana Balashova takes the trends captured at the Saloni WorldWide Moscow and describes the “actual” moment when inspiration strikes and the ensuing design process.

- The talk will encompass the following themes:
- Exhibitions as sources of inspiration
- Tips for creating dream interiors

Applying the top, most innovative Italian furniture design concepts to Russian projects