Signs of recovery on the Russian market: i Saloni WorldWide – a business and networking opportunity
Signs of market recovery
The first available data on furniture exports to Russia finally reflect a positive upswing and give greater cause for optimism for an initial trend reversal that will hopefully be consolidated in the coming months.
Strong growth in the real estate market
Short-term predictions are for growth in the new homes market (88 million m2 in 2017 and 94 million m2 in 2018), especially in the Premium, Deluxe and Luxury sector. The overall area declared for 2017 big budget projects rose to more than 400,000 m2 in Moscow alone, almost twice as large as the previous year.
The community of architects is growing
The category of architects as a whole has grown significantly and well-established practices make up a new influential lobby. Architects and interior designers guide consumer choices, keeping abreast of the trends by visiting international furniture and furnishing trade fairs. Russian visitors account for the second largest cohort of visitors to the Salone del Mobile.Milano.
Russian consumers: excellence and quality are paramount, as well as contemporary design and furnishing
Russians appreciate products of quality and excellence, design and the hottest trends, the latest contemporary and high-tech furnishing solutions and the cutting-edge opportunities offered by technology. When the sky’s the limit, only the very best will do for Russian homes.
Salone del Mobile.Milano and i Saloni WorldWide: Milan and Moscow, increasingly close
From cutting-edge trends to concrete business opportunities. While Milan – the global showcase for innovation and the culture of design – remains a key destination for Russian visitors, i Saloni WorldWide represent and are recognised as an opportunity for country-wide interface and business relations for the exhibitors.