Salone WorldWide Moscow


Keeping up with the Kattarshians


Internet and kittens: a lengthy love story made up of memes, comic clips and exceedingly cute photos. Those immune to the beneficial power of pet therapy wrinkle their noses in bafflement, while others believe that – beautiful as cats are – this may be taking things a bit too far, but what is certain is that online cat power shows no signs of abating, as the astounding international success of the first entirely feline reality show demonstrates. The basic, honourable, intention of Keeping up with the Kattarshians – created for the web by Icelandic producer Inga Lind Karlsdóttir in partnership with an animal welfare association – is to have four homeless kittens adopted, while raising public awareness of the issue of adopting animals from catteries and kennels.

The format couldn’t be simpler: four tiny kittens filmed 24 hours a day by a number of cameras hidden in a giant dolls house, fully kitted out and furnished with design objects, from the Louis Ghost to the Ball Chair. The result has been a huge boom in viewer numbers and Guðni, Ronja, Briet and Stubbur, whose daily antics soon went viral both in and outside Iceland, were adopted very swiftly. Given its resounding success, another four kittens have been singled out to enter the house and keep the format going.  

Follow Keeping up with the Kattarshians on the broadcaster Nutiminn website: