Designers, brands and businesses recognise the active role people have taken on in regard to the various facets of consumption, equipping them with “tools” that enable them to create their own personal experience with the products, leaving the “final composition” to their flair and creativity.
In their role as “consum-authors”, consumers not only relish putting their own skills to the test, but also seek out furniture and furnishings tailored to their own taste and customised to specific requirements.
Personalisation, of the domestic environment in particular, assumes a deep emotional meaning and becomes a crucial aspect of our identity.
This has generated furnishing solutions designed along modular lines, which can be assembled in a variety of ways or approached like “blank canvases” on which their owners can make their unique and unmistakable mark.
The attitude to consumption that favours people’s increasing “autonomy” is particularly evident in the rising trend towards home self-production. This is manifest in both the explosion of do-it-yourself (DIY) and in the availability of semi-professional electrical appliances and equipment that allow us to produce just about every sort and kind of goods at home: bread, wine, spirits, vegetables, cosmetics, clothes, objects and so on.